Cases
Professor Kotha has co-authored a number of cases on leading global companies in the United States and Japan including: Boeing Corporation, RealNetworks, Starbucks Corporation, Harley-Davidson Company, Amazon.com, Steinway & Sons, vCustomer, National Bicycle Industrial Company, Sanyo Manufacturing, and Suntory. We have also developed multimedia cases on Starbucks Corporation and Steinway & Sons.
The Harley-Davidson and Boeing Corporation cases can be bought directly from the Harvard Business School Publications website.
- S. Kotha and D. Glassman, Tenfold Organics. Foster Business School Case, University of Washington, March 2009. Download PDF

- G. Fisher and S. Kotha, HomeGrocer.com: An Anatomy of A Failure. Foster Business School Case, University of Washington, March 2009.
- S. Basu and S. Kotha, vCustomer, UW Business School Case, May 2006.
- R. Nolan and S. Kotha, Harley Davidson: Preparing for the Next Century. Harvard Business School Case, 9-960-410. May 2006. Link to article
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S. Kotha and R. Nolan, Boeing 787: the Dreamliner, Harvard Business School Case, 9-305-101, 2005.
Link to article - G. Desa, & S. Kotha, Bookshare.org: A Technology Social Venture in Hill C. and G. Jones, Strategic Management: An Integrated Approach. 7th ed, Houghton Mifflin, 2006.
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S. Kotha and D. Glassman, Starbucks: Competing in a Global Market, University of Washington Business Case, 2002, Published in Dess, et al., Strategic Management, 2nd Edition, McGraw-Hill, 2005. This case was also published in C. Hill and G. Jones, Strategic Management Text and Cases, Houghton Mifflin, 2006.
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- Kotha, S. eBay. University of Washington Business School Case, September 2001.
- Kotha, S. PayPal, University of Washington Business School Case, November 2001.
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Kotha, S. Global Aerospace & Defense Trading Exchange. University of Washington Business School Case, July 2000.
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Kotha, S. Amazon.com: Expanding Beyond Books. University of Washington Business School Case, October, 1998. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, Houghton-Mifflin 2000.
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Rothaemel, F., Kotha, S. & Moxon, D. Wizards’ of the Coast. University of Washington Business School Case, November, 1999. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, Houghton-Mifflin 2000.
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S. Kotha, A Note on the Online Grocers, UW Business Case, 2000.
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S. Kotha and A. Wadhwa, A Note on Virtual Communities. UW Business Case, 2000.
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Kotha, S. Net.B@nk. University of Washington Business School Case, September 1998.
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Johnston, M. & Kotha, S. RealNetworks.University of Washington Business School Case, March 1998. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, Houghton-Mifflin 2000.
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Schilling, M. & Kotha, S. Starbucks Corporation (A). In Strategic Management byM. A. Hitt, et al., West Publishing 1998. Also reprinted in Cases for Contemporary Strategy Analysis by Grant, R. E. & Neupert, K. E. Second Edition, Blackwell Publishers, 1999.
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Kotha, S. & Dooley, E. Amazon.com. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, Houghton-Mifflin 1997. Also reprinted in Cases for Contemporary Strategy Analysis by Grant, R. E. & Neupert, K. E. 2nd Edition, Blackwell Publishers, 1999.
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Kotha, S., & Dunbar, R. Steinway & Sons. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, 1997. Also reprinted in Strategic Management, by M. A. Hitt et al. West Publishing 1998 and in Cases for Contemporary Strategy Analysis by Grant, R. E. & Neupert, K. E. Second Edition, Blackwell Publishers, 1999.
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Kotha, S. & Dutton, J. Transformation at Harley-Davidson. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, Houghton-Mifflin 1997. Also reprinted in Managing Organizations and People: Cases in Management Organizational Behavior and Human Resource Management, by Schuler, R. & Buller, P. South-Western Publishers, Spring 1999.
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Kotha, S. & Dunbar, R. Sanyo Manufacturing Corporation. In Strategic Management, byM. A. Hitt, et al., West Publishing 1998.
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Kotha, S. & Fried, A. National Bicycle Industrial Company. Implementing a strategy of mass-customization strategy. In Strategic Management: An Integrated Approach by C. Hill & G. Jones, Fourth Edition, Houghton-Mifflin 1997. Also reprinted in Schroder, R. Operations Management, 6th edition. Irwin/McGraw-Hill 1999.
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- Bird, A. & Kotha, S. Suntory. In R. Schuler (ed.) Cases in Management and Organizational Behavior. West Publishing: St. Paul, MN. 1997.
Multimedia Cases
- Kotha, S. & Dunbar, R. Steinway & Sons. A Multimedia Case published by Irwin/McGraw-Hill, January 2001
- Kotha, S. Starbucks. A Multimedia Casepublished by Irwin/McGraw-Hill, January 2001.